Resources, thoughts, and opinions from sales and customer service expert Matt Dixon.
Two Playbooks to Close the Sale
In the dynamic world of sales, staying ahead of the game is essential. Salespeople today face the formidable challenge of breaking through customer status quo and indecision. To conquer these obstacles, savvy sales professionals are employing two powerful playbooks: The Challenger Effect and The Jolt Effect.
Feedback Still Matters
In the fast-paced world of sales, where every interaction is a chance to win or lose a customer, one crucial element often stands out as a game-changer: feedback. It's no secret that customer indecision can be a formidable obstacle for salespeople, but getting to the heart of “why” or “how” a sale was won or lost (due to indecision or otherwise) is an important part of the sales training process.