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Matt Dixon is one of the world’s leading experts on sales, service and customer experience.

Matt Dixon is the Chief Product and Research Officer for the Austin-based AI venture, Tethr. An accomplished business researcher and writer, Matt is known for his frame-breaking and provocative work in the areas of sales, customer service and customer experience. He is the author of three Amazon and Wall Street Journal best-selling books: “The Challenger Sale”, “The Effortless Experience” and “The Challenger Customer”­—and is a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit.


He is a sought-after speaker and advisor to corporate leadership teams around the world on topics ranging from sales effectiveness to customer service and customer experience.

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Best-Selling Books

Author of three Amazon and Wall Street Journal best-sellers which have been translated into more than a dozen languages and have sold more than half a million copies worldwide.

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Stop Trying to Delight Your Customers

January 2012

The End of Solution Sales

July 2012

Dismantling the Sales Machine

November 2013

Kick-Ass Customer Service

January 2017