Resources, thoughts, and opinions from sales and customer service expert Matt Dixon.
Two Playbooks to Close the Sale
In the dynamic world of sales, staying ahead of the game is essential. Salespeople today face the formidable challenge of breaking through customer status quo and indecision. To conquer these obstacles, savvy sales professionals are employing two powerful playbooks: The Challenger Effect and The Jolt Effect.
From Challenger to JOLT: Reflections on Sales and Service 12 Years Later
12 years on from The Challenger Sale, sales and customer service expert Matt Dixon examines how customer service expectations, the market place, and the sales approach has changed.