Resources, thoughts, and opinions from sales and customer service expert Matt Dixon.

Two Playbooks to Close the Sale
Ted McKenna Ted McKenna

Two Playbooks to Close the Sale

In the dynamic world of sales, staying ahead of the game is essential. Salespeople today face the formidable challenge of breaking through customer status quo and indecision. To conquer these obstacles, savvy sales professionals are employing two powerful playbooks: The Challenger Effect and The Jolt Effect.

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