The Challenger Sale: Taking Control of the Customer Conversation
2011
Portfolio (an Imprint of Penguin Group, USA)
The Challenger Sale is widely recognized as the book that started the Insight Selling movement. A #1 Amazon and Wall Street Journal bestseller that has sold more than half a million copies worldwide and been translated into more than a dozen languages, The Challenger Sale has won acclaim as “the most important advance in selling for many years” (SPIN Selling author Neil Rackham) and “the beginning of a wave that will take over a lot of selling organizations in the next decade.” (Business Insider).