The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
2015
Portfolio (an imprint of Penguin Group)
The Challenger Customer is the rousing and provocative sequel to the international bestseller, The Challenger Sale. Offering readers a roadmap for understanding and replicating the techniques of Challengers—as well as the sales and marketing organizations that support them—The Challenger Customer has been described by New York Times bestselling author Dan Pink (Drive and To Sell is Human) as “a handbook of practices that will help you get into your customers’ heads, deliver good value, and win the sale”