Books & More

Matt is the author of three best-selling business books, including The Challenger Sale and The Effortless Experience and is a frequent contributor to Harvard Business Review.

BOOKS

ARTICLES

VIDEOS

INTERVIEWS

PODCASTS

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Books

The Challenger Sale:
Taking Control of the
Customer Conversation

The Challenger Sale is widely recognized as the book that started the Insight Selling movement.

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The Effortless Experience:
Conquering the New Battleground
for Customer Loyalty

The Effortless Experience is the book that introduced the concepts of “low-effort” service and the Customer Effort Score to the world.

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The Challenger Customer:
Selling to the Hidden Influencer
Who Can Multiply Your Results

The Challenger Customer is the rousing and provocative sequel to the international bestseller, The Challenger Sale.

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Articles

Matt is a frequent contributor to Harvard Business Review with more than 20 print and online articles to date, including “Kick-Ass Customer Service” (January–February 2017), “Dismantling the Sales Machine” (November 2013), “The End of Solution Sales” (July–August 2012) and “Stop Trying to Delight Your Customers” (July–August 2010).

Interviews & Podcasts

Watch Matt Dixon’s 2013 interview on The Effortless Experience for the Customers that Stick podcast

Watch Matt Dixon’s 2013 interview on The Effortless Experience for the Customers that Stick podcast

Watch Matt Dixon’s 2013 interview on The Challenger Sale for the Customers that Stick podcast

Watch Matt Dixon and Brent Adamson’s 2014 interview for Lattice Engines on The Challenger Sale

Watch Matt’s 2014 Interviews on The Challenger Sale for the Art of Sales Conference

Listen to Matt’s 2014 interview on BizTalk Radio on The Challenger Sale

Listen to Matt’s 2010 HBR IdeaCast on “Why Delighting Your Customers is Overrated”

Listen to Matt’s 2012 HBR IdeaCast on “The New Playbook for Sales”